The Patient Centered Media Lab is a population health / digital health lab directed by Adam T. Perzynski, PhD, Professor of Medicine and Sociology at Case Western Reserve University and The MetroHealth System. Neighborhoods and place-based health equity are our throughline — but the lab's reach extends across digital health more broadly, from AI-native research software to venture-backed medical devices born in our own labs.
Led by Dr. Perzynski with co-Principal Investigator Jarrod Dalton, PhD (Cleveland Clinic), Digital Twin Neighborhoods combines de-identified electronic health record data with rich social determinants of health data to build sophisticated, privacy-protecting digital models of real communities. These "digital twins" let researchers and health systems simulate how changes to housing, greenspace, services, or policy would actually change health outcomes in a given neighborhood — before spending a dollar or moving a family.
This is the cornerstone of nearly two decades of the lab's work connecting redlining, neighborhood disadvantage, cardiovascular risk, dementia, depression, and aging to the places people call home — grounded directly in community conversations with the residents these models represent.
Read about the full research program on neighborhoods and health →
An AI-native health risk assessment platform — the lab's next-generation approach to turning individual and neighborhood data into actionable, personalized risk guidance.
An AI-native platform for place-based, mixed-methods research — weaving GPS tracks, visual elements, and transcribed interviews into a mappable, codeable record of lived experience, with researchers in control of every AI-assisted step.
See all lab software, including TritonX and Global Health Metrics products →
A wearable, non-invasive hydration monitor invented in the Patient Centered Media Lab — now venture-backed and in a Phase 2 clinical trial.
A health data science company delivering scientifically validated health risk assessment tools (Healthy Life HRA, Assess.Health, Housing.Health and more) to patients, providers, and health systems. Dr. Perzynski serves as Chief Science and Strategy Officer.